How much do business brokers charge? Fees, charges, commission?
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A quick overview
The short answer is that you’ll usually end up paying a commission of around 8%-10% of the price at which they list/sell your business.
We’ve seen outlier prices of 3% and 12%.
But their fee structure varies widely. For very small businesses, for example, it could be in the nature of
– “£5,000 or 10% of the selling price, whichever is higher” or
– “£699 in advance as a retainer + £300 pm for marketing + 10% of the selling price”.
For an enterprise value of £10M+ the structure would normally entail a large retainer, a large monthly fee and, on a sliding scale (also called the Lehman or Double Lehman formula), a percentage of the final deal. For more on "mid-market" fees and charges please use this button:
The rest of this page applies to smaller businesses (under £10 million in turnover).
The one major difference in how fees are charged across the industry
No Upfront fees: Some of the largest brokers who are aggressive in their client acquisition - and are known for large scale cold calling operations (and the hard sell) - operate on a no-sale-no-fee basis.
Their aggressive selling tactics tend to work very well and most small businesses in the UK listed for sale at the major portals are represented by brokers like these under this kind of "success fee only" model.
You simply sign the contract, they advertise the business for you, and if they sell the business you pay a percentage of the final sale price.
In theory, if they don't sell your business you don't have anything to pay. In theory.
However, you need to be extremely careful about entering into agreements with some of these brokers. And we've covered the reasons here (see the section on the Rat Trap).
Some of the smallest brokers, offering a friendly and efficient local service, also tend to use this charging model. So, unfortunately, you can't tell a good brokerage from a bad brokerage simply from the model they use.
Retainer Required: Brokers that handle larger businesses will always charge a retainer as there's a fair amount of market research, business exit preparation and other work that needs to be performed prior to the business going on the market. This could be several weeks' worth of work and these brokers won't put in that effort on a "success fee only" basis. There are a number of innovative and imaginative ways these fees are structured.
The larger the business, the greater the fee. For a business with a turnover of £50m, the fee starts at a few hundred thousand pounds as they need "investment banker" grade professionals (complete with FCA registration etc). For a business with turnover of between £10m - £50m, the type of brokers capable of selling these firms would charge an advance fee of between £50K - £100K. Businesses with revenues of between £1m and £10 m would also need to pay an advance fee for the best representation, but they use our service to find the best deal and to negotiate the price.
Not all brokers deliver value for the upfront fees they charge. The fees themselves vary widely. Some are payable monthly or quarterly. Be aware that in all cases there will probably be VAT on top of the price quoted.